100 Ways To Promote Your Music
We’ve spent quite a lot of time lately looking at ways to promote yourself and your music. Arjun over at The Good Musician has a great article on just this subject called 100 Free & Affordable High & Low Tech Ways To Promote Music. It might sound like a tired old cliche but good marketing and promotion really does make a phenomenal difference when trying to make money out of your music.
It starts off with:
- Never leave promotion to the other guy. Depending on your point of view don’t count on the label, band or publicist to do their jobs. Do it yourself or it may not get done.
- Know your niche market(s) or hire/befriend someone who does.
- Always think of the fans first when making decisions.
- Start early. Pre-promote. It allows time for viral buzz (aka free promotion) to build and ensures you’ll get you a larger share of a discretionary spending.
- Take the time and spend the money to get a great publicist to get free media.
- Produce great promotional material and send it out early and often. Don’t wait until they need it.
- Email lists must be your new religion. Make sign up simple and easy to find. Put it visibly on the top half of the front page and watch it grow.
- Segment your email lists (genre, location) to fight email burnout.
- Produce and send great e-cards. The best ones get forwarded to others
- Make your web site a destination by keeping it updated and including news, giveaways, polls and things to make it worth visiting.
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