As you’ve no-doubt seen, we’ve launched a new website out of this one recently, called Taking Your Music Online. I’m really excited about this new site and the response so-far has been brilliant. Yesterday I released the first of a series of Case Studies where I look over a band’s website, point out the good [...]
David Hooper has written one of the most sensible and straightforward articles I’ve ever read on the subject of “success” in the music business. It should be compulsory reading for anyone even slightly interested in a career in music. It is entitled 10 mistakes that bands and musicians make.
Here is point 7 which talks about [...]
We are very excited to announce the release of our first eBook, “Taking Your Music Online.” It is a collection of some of our best articles as well as some exclusive new material. We take the “business of music” very seriously here as this is the area where most musicians fall down. Time after time [...]
We’ve spent quite a lot of time lately looking at ways to promote yourself and your music. Arjun over at The Good Musician has a great article on just this subject called 100 Free & Affordable High & Low Tech Ways To Promote Music. It might sound like a tired old cliche but good marketing [...]
One of my hobbies is running an internet radio station and consequently I deal with bands and musicians trying to get airplay on a regular basis. The thing that strikes me most of all is not the variance in the quality of music, but the variance in the quality of the correspondence I receive. To [...]
Over recent times we have looked at alternative ways of selling your music online. The internet has been an amazing tool for musicians and has leveled the playing field enormously. Once upon a time if you weren’t with a record company you had no hope of ever releasing an album. While the internet has done [...]
We have recently looked at a number of online services that can help the “less famous” bands and artists release their own music to the paying public. Services like Tunecore and CD Baby allow you to distribute your music to a very widespread marketplace and to completely bypass the whole record company thing. But is [...]
Seth Godin is considered an expert in marketing, especially when it comes to high-tech items such as software. His many books include modern classics such as “Small is the new big”, “All marketers are liars” and “The Purple Cow” which is a study in “becoming remarkable”.
We forget sometimes that the music business is not that [...]
The band Radiohead made all the news shows and papers this year after announcing they were going to release an album and let the fans decide how much, if anything, they would pay.
It seems like a pretty brave move to let the customer have the product for free with no guarantee of any return but [...]
So far in my series on Selling Your Music Online we’ve looked at moving physical CD’s with CD Baby and selling digital downloads using Tunecore to get you into iTunes & others. In both of these cases we have been looking at selling our music to fans. Those people who listen to our music for [...]