MySpace.com is one of the great Internet success stories of our time. It is in the top five or ten most popular web sites on the planet, right up there with Google, Yahoo and Ebay.

With more than 190 million registered users and hundreds of thousands of music acts setting up free profiles on the site, MySpace.com is a godsend for the independent artist.

MySpace is absolutely free and what struggling, or rather, up and coming artist does not love that?

This should go without saying, but…

If you aren’t promoting your music on MySpace yet, you need to start fast!

In order to do that, you will need to create an artist page on MySpace Music. You make one by going to the music section in MySpace and signing up. You treat it like a normal MySpace, except you can download music from your computer onto it. Now all you have to do is enter your information and genre and you are ready to go. You can upload photos, create a bio, customize your page and starting adding your music.

Just beware that you account could be terminated if the music is not originally owned and created by you or your band.

If you already have a MySpace artist profile, you need to make the most use of it so you get the widest exposure possible. You will need to include a killer headline to grab people’s attention. Properly fill out every section including your artist influences and what your music sounds like. Be honest yet original. Add as many photos of yourself (or your band) as possible. Photos are important - people are always curious to see what you or your band looks like!

Then start building a massive, yet relevant friends list. Start adding friends and people from your local area that have similar musical interests, hobbies and likes. Slowly build outside your immediate area and work throughout the country (or the world!) from there.

Post bulletins about upcoming events to grab your fan’s attention. Create a MySpace music group and invite people to subscribe to your blog. Blog daily and entertain your fans. Build a community because people will keep coming back if they can connect with other like-minded people.

When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don’t connect with flashy logos, theme songs or mission statements. They connect with people. And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your efforts.

Keep your page updated or people will become bored and move on. Make sure you have links where fans can go and purchase your music online. Blogging can increase your page ranking and essentially draw more people into your site.

Finally, network with other bands by taking full advantage of MySpace for bands and musicians. Meeting new people and networking is one of the best ways to market yourself.The more people you meet, the more connections you have. This opens up opportunities to book gigs, sell more music and maybe get signed!

Record labels are always looking for unique and marketable musicians and MySpace can often be the first port of call - for fans, label managers and A&R to check you out. So it makes very good sense for you, as an unsigned artist, to have a MySpace music profile.

Time spent promoting your music on web sites like MySpace contributes to your overall exposure, and brings in that many more CD and music sales. Obviously,there are other sites and ways to promote your music online but MySpace is an easy and inexpensive place to start to get yourself or your band massive exposure.

Sophie Curran is a singer and chief editor at The Sing Studio.com. For more free articles, singing exercises and advice on learning to sing, performing, recording and selling your music online visit http://thesingstudio.com

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