So far in my series on Selling Your Music Online we’ve looked at moving physical CD’s with CD Baby and selling digital downloads using Tunecore to get you into iTunes & others. In both of these cases we have been looking at selling our music to fans. Those people who listen to our music for their own pleasure.
There is another market totally that most artists don’t consider, but would love to be part of, that being Television, Film and Advertising. Traditionally this has been a difficult maketplace to get into but once again the internet has come to the rescue of the independant musician.
Pump Audio is a website where musicians and bands can upload there songs into an online catalogue where TV, film and advertsing producers can browse. I’ll let them explain it a bit further:
” Pump Audio licenses more independent music to television, advertising, and film than anyone else in the world—hands down.
- There is no submission fee.
If your music is not used, you lose nothing.
- Pump has earned millions of dollars for independent artists.
Pump generated over 80,000 placements in TV for independent artists last year alone.
- You will receive 50% of the license fees we receive for your music.
(You’ll also earn performance royalties for many uses.)
- Pump’s deal is completely non-exclusive.
Our deal will never prevent you from working with anyone else.
- You retain 100% ownership of your songs.
You know, the way it should be.
Pump has created a real marketplace for independent artists, and we get our artists paid. We’re always looking for new music in every genre.Founded in 2001, Pump Audio is a new kind of agent for independent musicians, digitally connecting them with buyers in the mainstream media. With Pump Audio, artists can license their music into productions without giving up any ownership, while TV and advertising producers can discover new music ready for use.
With a growing catalog of tens of thousands of songs, all by independent artists from around the world, customers access music through Pump’s innovative search software and delivery services, the Soundtrack Service online, and the PumpBox™, which is currently on the desktops of thousands of creative professionals worldwide.”
I suppose the first question that hits your mind is “How much do I get paid?”Again, from their site:
“What are the possible payments I can expect?
Payments vary according to type of use—a TV show vs. commercial, the broadcast market it is used in, etc. Many of our artists have received thousands of dollars as a result of dozens of incidental uses. Some have received thousands for a single use. Usage fees can range from several thousand dollars for a national advertising spot, to hundreds of dollars for a national promo spot, to tens of dollars for an incidental background use on television programming. Remember that Pump and its artists are partners in this process in that we always attempt to get the most money we can for every project. However, each project demands that we price competitively in order secure the license in the first place, and to ensure future business with each client.”
As we’ve seen throughout this short series, there are new opportunities opening up every day that are allowing independant artists the ability to sell there music to all sorts of markets and make a good living doing so. These are good days indeed!
www.PumpAudio.com