We are very excited to announce the release of our first eBook, “Taking Your Music Online.” It is a collection of some of our best articles as well as some exclusive new material. We take the “business of music” very seriously here as this is the area where most musicians fall down. Time after time [...]
We’ve spent quite a lot of time lately looking at ways to promote yourself and your music. Arjun over at The Good Musician has a great article on just this subject called 100 Free & Affordable High & Low Tech Ways To Promote Music. It might sound like a tired old cliche but good marketing [...]
Over recent times we have looked at alternative ways of selling your music online. The internet has been an amazing tool for musicians and has leveled the playing field enormously. Once upon a time if you weren’t with a record company you had no hope of ever releasing an album. While the internet has done [...]
We have recently looked at a number of online services that can help the “less famous” bands and artists release their own music to the paying public. Services like Tunecore and CD Baby allow you to distribute your music to a very widespread marketplace and to completely bypass the whole record company thing. But is [...]
Seth Godin is considered an expert in marketing, especially when it comes to high-tech items such as software. His many books include modern classics such as “Small is the new big”, “All marketers are liars” and “The Purple Cow” which is a study in “becoming remarkable”.
We forget sometimes that the music business is not that [...]
The band Radiohead made all the news shows and papers this year after announcing they were going to release an album and let the fans decide how much, if anything, they would pay.
It seems like a pretty brave move to let the customer have the product for free with no guarantee of any return but [...]
So far in my series on Selling Your Music Online we’ve looked at moving physical CD’s with CD Baby and selling digital downloads using Tunecore to get you into iTunes & others. In both of these cases we have been looking at selling our music to fans. Those people who listen to our music for [...]
I help run an acoustic music night at a local pub in every Wednesday night and I notice that attendences go up or down depending on a whole range of things. Who is playing, the weather and so on.
Lately though, I have been thinking about how people can evolve from someone who has no idea [...]
In part 1 of this series we looked at using a service such as Airplay Direct to help get your music played on a radio station. Our station AllAustralianMusic.com hunts for music on Airplay Direct and many other similar sites. While these sites have been an absolute goldmine of great music I’ve found that many [...]
For many bands/artists, “merchandising” is a significant source of income. What is “merchandising” I hear you ask. Merchandising simply means the selling of products other than your music. T-Shirts, posters, stickers, caps etc. We’ve all been to a concert where the T-shirt line was longer than the line to get into the gig so how [...]